brighten creative co.
Brand strategy + design for women whose experience has outgrown their brand
Your brand doesn't need a new personality — it needs a clearer one.
Brighten Creative works with midlife women founders ready for brands that reflect the true, nuanced depth of who they are and what their businesses offer. Through strategy-led design, we reinterpret what's already there so your brand can grow without losing its story.
Hey, I'm andrea
the human behind brighten creative
I work with women founders who've outgrown their brands. Whether that's a brand that never fit in the first place or one that no longer reflects where you are.
You've built real expertise. Your brand hasn't kept up.
I don't design on vibes or follow formulas. I pull from your story, your values, and your actual POV to build strategy first: how you talk, how you position yourself, what makes you different. Then the visuals follow.
I'm a military spouse who's lived in five states and two countries in the last decade, and reinvented myself more times than I can count. Along the way I've learned to spot patterns and know what holds when everything else is shifting. And, let's be real - I've got an eye for making things look good too.
When your brand is shaped around who you are and how you work - not trends or the approval of others - it doesn’t fall apart the moment things shift. Thank goddesses, because you've got enough on your plate.
So what exactly is
Brand Strategy + Design?
It's the difference between a logo and a system.
Between vibes and clarity.
Between "this looks nice" and "this is exactly right."
Brand strategy defines who you are, what you stand for, and how you show up.
Brand design translates that strategy into visual systems that work across everything you do.
Together? A brand that doesn't need constant explaining because it finally makes sense.
when you have brighten creative as your brand strategist, you get:
A brand that reflects the depth you've earned
(not who you think you're supposed to be)
Strategic clarity on what's working
and what's holding you back
Design systems that grow with you
(not trends that expire in 6 months)
Pattern recognition that reveals what you can't see yet
Confidence to take
up space on purpose
Brands that keep making
sense when things shift
Behind the scenes, the process, and the occasional unhinged moment in between
